How 24/7 AI Call Forwarding Works

When someone calls the brokerage's phone number about your listing, we route the call through our AI call answering service. The AI can respond to common questions about the property, capture caller details, and then connect the caller directly to you.

What the AI can do for you

• Answer basic questions about your listing (price, beds, baths, features, etc.).
• Capture the caller's name, number, and interest quickly and consistently.
• Connect serious callers directly to your phone so you can speak live.

Automatic Email & Dashboard Tracking

After each call, our system sends you an automatic email notification with the key details from the conversation. A record of the call is also stored in your seller account dashboard.

• See a running history of who called and when they called.
• Add your own private notes about each caller and follow-up status.
• Keep all your call activity organized in one place alongside your listing.

Our Partner: Realee.ai

We've partnered with Realee.ai to deliver this automated call forwarding experience. Their AI calling platform is built specifically for real estate workflows, so it understands the kinds of questions buyers typically ask and keeps conversations focused on your property.

24/7 Direct Access to ShowingTime & BrokerBay

Many buyer agents rely on ShowingTime and BrokerBay to request and manage showings. With this feature turned on, those agents can book showings directly with you through the same systems they already use every day.

This option can be activated for each listing on the MLS® system. When you're setting up your listing with our MLS activation team, simply let them know that you'd like direct showing access turned on.

What this means for you

• Agents book showings directly with you, not a front desk or call centre.
• Requests flow through the same professional showing systems agents already trust.
• You choose your availability and respond to showing requests on your own terms.

How to Turn This On

1. Start your listing setup with our MLS activation team.
2. When asked, request "Direct Access to ShowingTime/BrokerBay".
3. Confirm the phone number and contact details you want agents to reach.
4. Set your preferred showing rules and availability.

Once activated, agents viewing your listing in participating boards will see the option to book directly through ShowingTime or BrokerBay, with the requests coming straight to you.

What is an MLS® System Listing?

When you list with EasyListRealty.ca, your property is entered on your local MLS® System by a licensed brokerage. This creates a full REALTOR®-grade listing that can be searched and viewed by agents and buyers.

From there, your listing is displayed on REALTOR.ca — Canada's most recognized public real estate search website — under the EasyListRealty.ca brokerage name.

How your listing appears on REALTOR.ca

• Your photos, price, property details, and description are shown in a standard MLS® listing layout.
• EasyListRealty.ca is displayed as the listing brokerage.
• Buyer agents can access your listing through their board/association's MLS® System.

Why this matters for FSBO sellers

As a For Sale By Owner working with EasyListRealty.ca, you keep control of your sale while still tapping into the reach of the MLS® System and REALTOR.ca. This means:

• More buyers can discover your property using filters for price, beds, baths, and neighbourhood.
• Buyer agents see your listing where they already search for properties for their clients.
• Your listing looks and feels like a standard MLS® listing, but you stay in charge of the sale.

Included CMA (FREE with $499 Flat Fee)

Pricing your property accurately is really important. To help you set your price with confidence, we provide a FREE, human-generated Comparative Market Analysis (CMA) to our $499 Flat Fee customers.

All sellers can request a non-biased CMA report using the most up-to-date information available on the various MLS® Systems throughout Canada. We offer this included service in 95%+ of the locations we operate in.

Your report is delivered as a PDF and includes:

• Active listings similar to your property.
• Recently sold comparables in your area.
• Pending sales (under contract).
• Expired listings that did not sell.

You use this data yourself to help choose your list price. CMA reports are typically provided within 24–48 hours of the system receiving your CMA request.

Pro CMA & Pricing Help ($199)

"Pro CMA & Pricing Help" gives home owners a professional report plus live guidance so you can understand what your home is worth in today's market and choose your list price with expert support.

Your CMA compares similar homes in your area that have:

• Recently sold.
• Are currently for sale.
• Were listed but did not sell.

By looking at factors like location, size, age, condition, upgrades, and recent trends, the CMA provides a realistic estimate of your home's current market value — and the Pro service helps you turn that into a smart pricing decision.

What's Included

• A licensed REALTOR^® calls you to gather important property details not already in your listing.
• Guided property interview using a proven CMA checklist.
• Remote CMA performed with adjustments for key differences vs. comparable properties.
• A professional CMA report created within about 48 hours of your call.
• Report uploaded to your seller account for easy access.
• Price review with you to establish a list price and expected selling price range.

Refund Policy

• 100% refundable until your initial call with the licensed REALTOR^® has taken place.
• 0% refundable once the call has taken place and the CMA process has begun.

7 Days a Week Service

Selling your home doesn't only happen during office hours. That's why we strive to be available 7 days a week to support you with your listing and any questions you may have about the process.

Whether you're preparing to go live, updating your details, or handling buyer interest, our team works extended hours—including many holidays—to help keep your listing moving forward.

What you can reach out about

• Questions about how the FSBO and MLS® listing process works.
• Help preparing or editing your listing details and photos.
• Clarifying next steps once you start receiving inquiries or offers.

How to Reach Us

You can reach our team using the contact methods listed in your seller account—by phone, email, or message—depending on what's most convenient for you.

Response times may vary during peak periods and holidays, but we actively monitor and respond to listing support requests throughout the week.

Sales Contracts Provided with Your Listing

After you purchase your listing package, you'll get access to download sale and purchase contract documents directly from your account. These are ready for you to use when a buyer is serious and you're ready to put terms in writing.

The contracts are provided as interactive PDF files, making them easy to complete on your computer or tablet. You can save, print, or share them with your buyer and, if you wish, your lawyer or legal advisor.

How it works

1. Purchase your listing package and activate your FSBO/MLS® listing.
2. Log into your seller account and go to the Documents / Contracts section.
3. Download the interactive PDF contract templates provided to you.
4. Fill in the details for your buyer, offer terms, dates, and conditions.

Why this helps FSBO sellers

• You're not starting from a blank document or trying to build your own contract from scratch.
• Interactive PDFs make it easier to complete, edit, and resend versions as needed.
• You can share the completed contract with your legal professional for review.

Note: Exact contract templates and clauses may vary by province/territory and are intended to be used together with your own independent legal and/or professional advice.

Private Client Services (PCS)

When your property is listed on the MLS® System, details are immediately sent through the Private Client Services (PCS) system to hundreds or even thousands of real estate agents and prospective buyers who have matching search criteria set up.

This quick digital dissemination is a key reason why many of our listed properties sell within days—the moment your listing goes live, PCS starts putting it in front of people who are actively watching the market.

How PCS helps your listing

• Your listing is included in automated email alerts sent out by agents to their buyer clients.
• Buyers who have saved searches that match your property get notified quickly.
• Agents can see your listing in their PCS and MLS® feeds and reach out on behalf of their clients.

Open House Advertising on REALTOR.ca

With this service, you set your open house dates in the ForSaleByOwner listing control system, and the brokerage updates the REALTOR.ca website with your schedule for you. You can promote open houses unlimited times for the full duration of your listing.

Open house dates can be posted up to 4 weeks in advance, allowing buyers and agents to plan ahead and find your property when they specifically search for open houses.

How it appears on REALTOR.ca

• Your scheduled open house dates and times are shown directly on your REALTOR.ca listing.
• Buyers and agents using the Open House search filter can discover your property.
• Your home is included alongside traditional full-service listings in open house search results.

How to use this service

1. Plan your open house dates and times (up to 4 weeks in advance).
2. Log into your ForSaleByOwner listing control system and open the Open House Schedule section.
3. Enter or adjust your open house dates and times; our brokerage syncs this to your MLS®/REALTOR.ca listing.
4. Your open houses appear in REALTOR.ca search results for buyers and agents.

You can update your open house schedule as often as needed during your listing period, helping you generate more foot traffic and visibility without having to manage the online posting yourself.

MLS® System Listing on Your Local Board

We don't just post your property into a generic system. When you list with EasyListRealty.ca, we load your MLS® System listing onto the local real estate board that is closest to your property's physical location.

Our brokerage members belong to multiple local real estate boards across Canada. This lets us place your listing where it truly belongs—inside the local board used by the agents who are actively working with buyers in your area.

What this means for your exposure

By being loaded onto your local board, your MLS® System listing is:

• Fully visible to local real estate agents searching for homes for their buyers.
• Published to REALTOR.ca so the general public can discover your property.
• Integrated into the MLS® System with the same online features that full-service agents offer their clients.

Learn More About Local Boards

If you're curious about what a local real estate board is, how boards work, or why your property is assigned to a specific board, you can learn more on our "What is a Local Board?" page.

Local Real Estate Board Support

If you would like clarification about local boards, how they apply to your property, or which board your listing will appear on, you can reach us directly.

Call us toll-free at 1-888-323-1998 ext. 101.

We're happy to walk you through how local boards work and how they help maximize your exposure on the MLS® System and REALTOR.ca.

Listing Duration

All of our current listing packages are Unlimited Duration—your listing stays active until it sells or rents, or until you decide to cancel it.

Your listing will remain active on our site at no additional cost for time. There are no renewal fees or automatic expiry dates you have to keep track of.

What this means for you

• No pressure from listing time limits—keep your property listed as long as you need.
• Stay visible to buyers or renters without worrying about renewing.
• Cancel your listing at any time—no delay, no extra cost, and no permission required.

Upgrade or Add Services Anytime

You can upgrade your package or add additional services—such as professional CMAs, enhanced marketing tools, or other FSBO support options—at any time during your listing.

This lets you start with the level of service that feels right today, and then layer on more help if you want it later—without affecting how long your listing stays active.

Any new services you add will be clearly shown in your account, so you always know what you're paying for and how it supports your listing.

Auto-Forwarding of REALTOR.ca Inquiries

Since your property will be publicly posted on the REALTOR.ca website under our listing brokerage, many interested buyers and agents will inquire directly on REALTOR.ca instead of through your ForSaleByOwner.ca listing.

MLS® System rules only allow the brokerage's contact information to appear on the REALTOR.ca version of your listing. To make sure you still get every lead, we've created a customized solution that automatically catches those inquiries and forwards them on to you.

How the auto-forwarding works

• A visitor on REALTOR.ca clicks an inquiry button on your listing.
• The inquiry is sent to us first, as required by MLS®/brokerage rules.
• Our system then immediately auto-forwards the inquiry to you.

The Two Main REALTOR.ca Inquiry Buttons

The exact REALTOR.ca layout varies by province and local real estate board, but generally there are two main inquiry buttons on a listing:

• "Request More Information" – for questions and basic details.
• "Book a Showing" – for scheduling an in-person viewing.

Both of these inquiry paths are set up to auto-forward directly to you through our system, so you can follow up by phone or email—without buyers needing to track down your separate FSBO listing.

In addition to forwarding, we recommend keeping an eye on your email and checking your ForSaleByOwner account activity so you can respond to new inquiries as quickly as possible.

ForSaleByOwner.ca Listing

Every listing you create with us appears on our main For Sale By Owner website at ForSaleByOwner.ca. This is the central hub where buyers who are specifically looking for FSBO properties can discover your home.

In addition to your main listing page, your property is also promoted across our FSBO syndication network and our sister classifieds website at FSBO.ca, giving you extra reach beyond a single site while still keeping you at the center of the conversation.

What buyers see on ForSaleByOwner.ca

• Your photos, property details, price, and description in a clean FSBO-focused layout.
• Clear options for buyers to contact you directly, based on the contact information you provide.
• Additional prompts that highlight your MLS®/REALTOR.ca presence (if applicable), while still centering your FSBO role.

FSBO Syndication Network

Where applicable, we use a network of FSBO-friendly channels to increase the visibility of your property. These promotions are designed to complement your main ForSaleByOwner.ca listing, not replace it.

All paths lead back to your primary listing page, where buyers can review your full details, see your photos, and reach out to you directly.

Exact syndication destinations may evolve over time, but the core principle remains the same: more eyes on your FSBO listing, while keeping you in control.

REALTOR.ca DDF® Listing Syndication

Aside from REALTOR.ca, your listing is also automatically submitted to several additional real estate and classifieds websites for maximum exposure.

Examples of where your listing may appear

Listings marked with (FSBO) are submitted using our own FSBO listing syndication service, while all others are provided by REALTOR.ca's DDF® (Data Distribution Facility) and are subject to change.

Social Media Exposure

In addition to portal syndication, we also post marketing content about listings on Facebook, Instagram, and Twitter to help drive extra traffic and awareness.

Important Notes & Limitations

Some listings may not show up on every website in the list above due to technical issues or because a listing does not qualify under that destination website's rules or restrictions.

FSBO Inc. and Easy List Realty Ltd. are not responsible for any syndicated listings that:

• Do not appear on one or more destination portals.
• Appear with incorrect or missing data, including missing photos or changed photo order.
• Have been scraped by third-party portals from our servers without our consent.

The syndication service is provided as a marketing bonus. Your core exposure still comes from the MLS® System, REALTOR.ca, and your ForSaleByOwner.ca listing.

Full Stats – Access to REALTOR.ca Analytics

With this feature, you'll get access to key REALTOR.ca analytics for your MLS® System listing. Instead of wondering how your property is performing, you can see real data on how many people are viewing and interacting with your listing.

Examples of stats you may see

• Total views and impressions your listing receives on REALTOR.ca over time.
• How often your listing appears in search results vs. how often people click into it.
• Engagement signals that can help you gauge buyer interest.

Where to Access Your Stats

When available, REALTOR.ca analytics will be surfaced inside your seller tools so you can check performance alongside your other listing details. Watch how interest changes after price updates, photo changes, or open house announcements.

Specific metrics and update frequency may vary depending on board tools and data availability, but the goal is always the same: to give you meaningful insight into how your listing is doing in the wider marketplace.